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Issue #063 -- Week 19/07/15-25/07/15
July 28, 2015

Greetings and General Information

A warm welcome to our new subscribers! I wish you will find My English Club fun and instructive and I look forward to welcome you as a new valued member soon. Read, learn and communicate around the world!

Please feel free to contribute to these pages when you have a minute. They are meant to be a platform for exchanging ideas, stories and opinions - an ideal medium for practicing your English, which should be used to the full. Together, let's bring it alive, let's make it the welcoming community you wished for, when you joined. Use the Comments facility at the end of every page and start making friends worldwide.

You and your friends can always subscribe individually through the form on My English Club If anybody mentions to you that they are interested in receiving it, please tell them this, with thanks. Also, they can read the previous issues on Back Issues for English Corner E-zine. Of course, you can also unsubscribe at any point, by using the link at the end of any issue of the e-zine, should you wish.

Now, I am fortunate to be able to send you this issue a in time today. However... given my intensive travelling since our last e-zine, you will have to excuse my inability to create a new grammar lesson for you today. Shall we all take a little break this week, from learning English grammar?

Well, without further ado, let's start our other lessons today.

Month 12 ~ Lesson 47

We started studying three subjects back in September 2014: pronunciation and grammar for improving your communication skills, as well as website design and development, for those advanced students of ours who would like to apply their English to building a business online.

Once we covered the basics of pronunciation, we started a new course in reading, which we finished last month (March 2015). Following some recent requests, we started a section on educational games, to add the fun into your learning. I do hope you like these.

Until I'll have the time to write my e-books from these courses, you can enjoy our past lessons for free, as follows:

Pronunciation Lessons

Reading Lessons

Grammar Lessons

Website Design Lessons

Weekly Games

Grammar ~ Linking Signals for a Fluent Speech [2]

Today we continue the same topic, for our grammar lesson: Linking Signals with two added sections as you will see on the respective page.

Review this matter with all its aspects and then try your hand with the exercises at the end of each section. Enjoy!

Website Design ~ Understand click-through rates (CTR)

In what concerns the idea of "Get the click." You need to make sure you understand the following aspects of your work on the website:

• Are they clicking? How much?
• Which pages "get the click?"
• Which links "get the click?"
• Which links on which pages "get the click?"

And even...

• Which social media options on your pages generate a click (ex., retweet, share, pin, comment)? Click-throughs occur when people click on a link on your site (an ON-site link) and leave your site (or go to another page on your site). Links out should generally open a new browser window, leaving your site underneath. One exception is when your visitors click on Google AdSense ads, they leave your site without opening a new window. But that's OK... you make money for each of those clicks! And Google provides all the click data you could possibly want on its AdSense reporting site. Click-throughs earn you income. Your visitors could be clicking to...
• your affiliate programs -- a percentage of those clicks turn into sales or leads, earning you income
• your sales page for your own e-book (be your own best affiliate!) • your eBay auctions
• your own store (or third party store)
• site sponsor ads
• or any other monetization option

Clicks to social media sites increase your reputation and your site's social proof, which help PREsell your content, which leads to income.

So now that we've identified the click-throughs, what about the click-through rate?

The click-through rate (CTR) is a formula that represents the number of clicks divided by the number of views (or impressions). In other words, if your web page is viewed 2,000 times and 20 clicks are generated, the click-through rate is 1% (20 / 2,000).

The click-through rate is an important measure of the success you have engaging with your visitor, but don't be discouraged by low numbers. It's common to see CTRs of less than 1%.

This is a revealing tool: You simply need to find one seriously underperforming link, look at the page to see how you've buried it out of view, reposition the link, and earn more (money or destination page views) from that link forever going forward.

Here's how to get your click-through data...
In the Click Data part of TrafficCenter in Site Central, the part on the right hand-side, you need to select the Click Through Data radio button. Then select the date range for which you want click data (from the Day - Month - Year drop-down menus).

All set? Click the Show Me Data button...

From there, follow the links, on-screen instructions, remembering that each one has its own help file for data type.

Without entering into more details today, I suggest that next time we finish our chapter about getting to know our visitors, by looking at the "backup response" traffic (e-zine, contact forms, social signals).

Game of the Week ~ The Article Wolf Game

Today I shall invite you to try your hand at The Article Wolf Game , to simplify your life, after the complex game we had last week. By the way, I never received ANY responses to that game - is it that everybody's having a nice, relaxing holiday?

Well, in today's game, you will have to point out the correct preposition you need to fill into a given sentence. The rules will be given before you start the game. There is no timing, so this is a stressless game for those of you who don't like to be put under pressure.

Now, you need to know that you must start from the bottom row, not from anywhere else on the page, otherwise your wall will not build.

Even if you'll choose the correct preposition from a row at the higher end, the system will not accept it, on the basis that you need to start with the foundation (bottom line) of your wall.

Here you are - in this case the correct article is 'a', not 'the', which would be correct as well, once we are familiar with the topic we are talking about. In this instance we are only introducing the topic, so nobody is familiar with it right now.

This time you need to know that 'trouble', being uncountable, does not take an article, so we select '-', which in grammatical terms is also called 'the zero article'.

And so it goes, a new sentence will appear after each time you guess an article, whether correctly or not.

If you get most of them right, the wall is built so that the wolf cannot jump over it and you WIN!

If you get too few of them right, and the wolf can actually jump over it - you LOSE!

Either way, you are prompted to play again. The game will contain the same sentences, but you only need to play it a couple of times until you'll have no more 'article trouble' anymore...

Go ahead, play The Article Wolf Game again and again and enjoy it every time :-D

This is it for now, my friends!

I hope you find this information useful and not too confusing. Even though you're at the stage of building on it, have patience at this point in your learning and you'll be able to reap the fruit of your work later on, whichever aspect of our lessons you are concentrating on.

Please feel free to comment and suggest your ideas by replying to this email - I look forward to hearing from you. If you wish to chat either with me or with other members worldwide, go to My English Club .

Everybody, have a great summer holiday and a good week ahead, those of you who need to keep working for now!

All the best from me, until next time,

Lucia da Vinci

Founder of My English Club

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