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Issue #029 -- Week 23/11/14-29/11/14
December 04, 2014

Greetings and General Information

Apologies my friends, for not having posted this issue as scheduled. Put together, Internet connection problems, work pressure, a cancer threat for a friend of mine (which turned out to be a false alarm, luckily), and a root canal treatment managed to postpone the publishing of this issue yet by three days again - I'm sorry.

A warm welcome to our new subscribers! I wish you will find My English Club fun and instructive and I look forward to welcome you as a new valued member soon. Read, learn and communicate around the world!

Please feel free to contribute to these pages when you have a minute. They are meant to be a platform for exchanging ideas, stories and opinions - an ideal medium for practicing your English, which should be used to the full. Together, let's bring it alive, let's make it the welcoming community you wished for, when you joined.

You and your friends can subscribe individually through the form on My English Club. If anybody mentions to you that they are interested in receiving it, please tell them this - many thanks. Also, they can read the previous issues on Back Issues for English Corner E-zine.

Month 4 ~ Lesson 13

We started studying three subjects back in September 2014: pronunciation and grammar for improving your communication skills, as well as website design and development, for applying your English in practice once you get skilful in English and website building. Once we covered the basics of pronunciation, we started a new course in reading.

You can find our past lessons as follows:

Issue 016 - The NAMES and SOUNDS of the Letters
Issue 017 - Short/Long Vowel Sounds & CVCs
Issue 019 - CCVCs and CVCCs
Issue 020 - Digraphs and Silent Letters
Issue 021 - Sight Words (or Dolch Words)
Issue 022 - Long Vowel Sounds
Issue 023 - The R-Controlled Vowel Sounds
Issue 024 - Vowel and Consonant Contrasts

Issue 025 - An Introduction
Issue 026 - The Basic "Ingredients" of a Reading Programme
Issue 027 - Word Recognition
Issue 028 - Understanding Meaning in Context [1]

Issue 016 - CAUSE and EFFECT
Issue 017 - Comparison of Adjectives
Issue 019 - Comparison of Adverbs
Issue 020 - Special Cases of Comparison
Issue 021 - Comparison Clauses vs. Comparison Phrases
Issue 022 - Restrictive and Non-Restrictive Meaning
Issue 023 - Expressions of Frequency
Issue 024 - Using Grammar for Speaking/Writing
Issue 025 - Linking Signals and their Functions [1]
Issue 026 - Linking Signals and their Functions [2]
Issue 027 - Linking Signals and their Functions [3]
Issue 028 - Linking Sentences [1]

Website building:
Issue 016 - The Basic Concepts
Issue 017 - Content vs. Monetize
Issue 019 - PREselling vs. Selling
Issue 020 - Developing a Site Concept
Issue 021 - Choosing Your Site Concept
Issue 022 - Choosing Your Niche
Issue 023 - Real Supply and Value Demand
Issue 024 - The Filter Tool - Phase 1
Issue 025 - The Filter Tool - Phase 2
Issue 026 - The "Depth" of a Website
Issue 027 - Evaluate 7 factors for each Site Concept
Issue 028 - Profitability vs. Monetization

Reading ~ Step 1: Understanding Meaning in Context [2]

Last time we had an example of level 1 reading comprehension level, in the story "Bob Is Happy", and I promised to write some more stories, possibly with pictures, which I managed to do.

The stories are written on the writing platform of Story Bird, is you remember from our chapter on writing. Please do not worry about buying the story, this is a Story Bird feature. You can read the story by hovering the mouse over the cover page and clicking on the '>' button for forward and '<' button for backward. Enjoy!

1) In this issue we shall consider level 2 for reading comprehension in the story Living in a Tree House in the Forest .

You can ask the following question for this story, to check the reader's comprehension:

- Who is the King in the forest?
- Does his mummy think he is strong?
- Was he sad? Why?
- Did the tiger want to have friends?
- Who was his teacher?
- What did he learn?

2) For level 3 we have the story It's Good to Have Friends! .

For this one you can ask the following questions:

- Who is Rudolf?
- Was his nose red?
- Did Santa help him?
- What did the tiger want to do, to help?
- Could his friends help him? Why?
- Who helped him?
- What did Rudolf care about?
- Will you see Rudolf this Christmas? Why?

The answer for the last question can be 'yes', and the reason is that the child was good enough to have Santa bringing around gifts this Christmas, in which case Rudolf will come along too, as he's pulling Santa's sleigh. Is your child that good? OK, that's great!

3) For level 4, we have Sharing Your Rainbow with Your Friends .

The following are some good comprehension questions for this story:

- Who could not sleep?
- What was the sound that kept them awake?
- Why was everybody happy?
- What game did Pogli think he would play with the baby?
- Why did he like babies better than older children?
- What did Teddy want to do?
- What could the sister do when she grows a little?

Grammar ~ Linking Sentences [2]

As we covered talking about the three ways of linking sentences last time, we shall now look into a couple of sentence linking for other reasons.

We shall consider ways of expressing time and cause/reason/result in this issue, leaving other reasons for future issues.

1) Linking sentences to express time

i) We can have two sentences in coordination, in order to express a sequence of events. These sentences are equal in value. For example, if you enter a room and utter either of the sentences to an audience, they will understand both sentences equally.

[Co] [The doctor consulted the old man patiently] and [(then) he prescribed some medicine for his stomach ulcer.]

ii) We can have the case of two sentences in subordination, in which case one of them depends on the other one in order to make sense.

[Sub] [After he paid for his new car in cash,] [Tony took it for a ride around the Eifel Tower, to impress his girlfriend to bits.]

If you came into a room and uttered the first sentence, nobody would understand the complete meaning of the situation, they listened to the second sentence, you see.

iii) A third situation for expressing a time connection between two sentences is the adverbial link:

[Ad] He talked on the phone for a long time. Then he turned to his wife, with a sad look on his face.

2) Linking sentences to express cause/reason/result

The same applies in the case of a message expressing cause, reason and result, as follows:

[Co] [He lost his job, due to the recession] and [(therefore) he had to look for another job.]

[Sub] [Since there were children in the room], [the visitor controlled his language more than he would normally.]

[Sub] [The two boys had a walkie-talkie], [so (that) they could speak to each other from their own bedrooms, after bedtime.]

[Ad] [In China, the bride and groom usually have two weddings: one for the extended family and friends on the bride’s side and one for those relatives and friends on the groom’s side.] [They therefore have double the fun, as well as the headache for organising two big parties, instead of one.]

I remember going to a few weddings in China, so I’ll take this opportunity to wish my friends a long and happy life together yet again, should they happen to read this lesson.

Next time we shall look at linking sentences for expressing conditions: some positive conditions, some negative and some with a contrast – wait and see.

Website Design ~ The Site Content Blueprint

Imagine the blueprint for your website like the blueprint an architect creates for the design of a building. The contractor does not start construction of the building when the architect has the plans only half done. He waits for the entire set of plans so that he has an idea of what needs to go here, what there, when he needs concrete, etc.

In the same way, you will be planning out which keywords will go where (TIER 2 or TIER 3, and, if needed, TIER 4), and how much you will be writing about each topic - how many TIER 3s for each TIER 2.

The diagram below will give you a good idea of the SBI website structure, where KFCP stands for Keyword focused content page, i.e. a page on which the content is focused around one of your chosen keywords.

Fully analyzing your keywords and creating a complete Site Content Blueprint will pay dividends as you build your site, just as following the architect's plans pays dividends to the contractor who is able to complete his project on time and on budget.

Another thing you need to understand before we step on to the full brainstorm process for your site concept blueprint is the importance of Search Intent and a Site Concept Blueprint.

As you brainstorm and research to fully develop and define your Site Concept, consider the search intent for each keyword in your Master Keyword List. This will help you understand which keywords are likely to earn you some income, and which would be "filler" keywords to help you grow your site and your authority in your niche.

To understand search intent, think of a person who is searching for "anguilla villas" - are they looking for info about villas ("informational" search) or do they want to rent one ("transactional" search)? You could write a wonderful page on "anguilla villas," but if folks just want a list of them, you are not giving them what they want. Understand what each search term is getting at, what the person using that term really wants.

These are some types of sites that primarily show up for each particular search term, and rest assured that no specific "type" of page is good or bad:

Informational sites, with a Wikipedia listing
Informational sites, without a Wikipedia listing
Informational sites, with or without crowdsourcing sites (TripAdvisor, Amazon reviews, Yelp, etc.)
Transactional sites (ex., multiple store listings, rental agencies, any site selling something -- these tend to be big brand stores)
Specific product pages, i.e., a page about and selling (either by manufacturer or by affiliate link) one specific product.

All this information is included in the SBI Website Building Course that comes with the SBI system and guides you all along your building process.

Next time we shall continue with the complete brainstorm process on a site concept.

This Is It, Folks!

I hope you find this information useful and not too confusing. Even though you're in the stage of building on it, have patience at this point in your learning and you'll be able to reap the fruit of your work later on, whichever aspect of our lessons you are concentrating on.

Please feel free to comment and suggest your ideas by replying to this email - I look forward to hearing from you.

Have fun, as always!
My best wishes,

Lucia da Vinci

Founder of My English Club

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